Create the Compelling Case for your clients to do (Proactive) Large Deals with you. Develop the Differentiated Value Proposition to accompany this. Do these by

(a) Gleaning out insights from your recent Large Deals

(b) Identifying Target Clients and Specific Leaders

(c) Showcasing how your products align with your clients’ strategic initiatives

Build a Balanced Scorecard to measure the Health of your Strategic Accounts.

Incorporate metrics across key parameters - Financial, Relationships, Impact, Advocacy, etc

Identify means to measure these metrics; develop plans to improve specific parameters,

Then watch how Leaders at these Accounts become your Champions and Advocates !

Develop Actionable Strategies to grow Sales Channels, Client Segments and Key Geos

Understand various levers available - and how they stack up on Value and Speed-to-Value.

Distill out insights across your teams on what has worked and what has not.

Then align all key stakeholders - so they all can sing from this common songbook